EP 228 How to Build Landing Pages Like a Boss with AI Tools

Do you want to speed up the way that you build landing pages?

I have an amazing hack for you that's going to walk you through how do we use AI to take landing pages?

It could be your own landing page.

Maybe you have a new offer that you want to take, a landing page that you know, that converts and you want to tweak it for the new offer.

Or maybe you want to look at what your competitors are doing and see what framework works really well for them, and you want to then apply that to your offer.

I'm going to show you how to do that today.

And it's really simple.

There's just three tools that you're going to need.

So the first one is a Chrome extension that is called Go Full Page.

We'll have the link in the description.

It looks like this.

It's like a little camera that is in your extension bar.

What this is going to do is it's going to take a picture of your entire landing page.

So whatever page you're on anywhere on the Internet, you could take a picture of that landing page.

I love using this tool, for one, analyzing my own landing pages.

But I also like it if I find someone else's page that I really love that I read through.

And I thought, man, this is a really good sales page.

Or I really like the way that they structured this.

I can then just take a picture of the whole thing.

You can save it as a PDF and then have that in your file of really good landing pages to use as examples.

So I'm going to show you exactly how this works.

We are on one of my landing pages here, and all you do is just click the button.

What it does is it's going to go through.

You can see it scrolling through the entire page.

It's going to take a picture of it.

And now we have the entire page right here that we can then save as a PDF.

So I'm going to download this as a PDF.

This is an amazing tool.

Like I said, if you are going to analyze landing pages or if you're going to create your own.

So first I'm going to show you how we're going to create Create one.

And then I'm going to show you how we're going to use this tool to analyze your landing page as well.

Once we have that done, the next thing that we're going to do is we're going to go to Claude.

Claude is one of my very favorites, and it's an amazing tool.

You can do this in two ways.

If you have the free version, you do get one project that you can use.

As of right now, if you have the paid version, I would recommend doing this in a project, but I'm going to show you how to do it both ways.

You can.

If you don't have a paid version, you're just going to do it right here.

If you have a paid version and you want to use projects, you're going to come here to projects, you're going to create a new project, you're going to have it for that offer.

So you can see I have a bunch of different offers here that I have as my projects.

So you would just create a new project, you would name it.

So I'm just going to name this test for now, create the project.

Then what you can do is add that as a file right here.

So all the files that we upload, you want to add it here as files, because then you can chat here and it's going to look at all the files and use that as a reference.

But I'm going to show you how to do this if you don't have a paid version, because you can totally do this with a free version.

So instead of adding files to the project, I'm just going to add the files right here.

So I'm going to upload, upload that screen capture that we just grabbed.

So you'll be able to see it right here.

This is the image that we just downloaded of that entire landing page.

The other thing that I would also recommend is having some sort of document that has all the information about your offer.

So I have this Google Doc right here, that is my DOSI that has all the information.

You can see.

This is everything about my offer, how it's put together, everything like that.

So I'm just going to come here and download this as a PDF, so that way I have it.

And then we're going to also add that.

So we have those two things.

We have information about our offer and we have the way the framework that we want our landing page to set up.

Now we just need to put in the prompt.

So here's the prompt.

Okay, so here's the prompt.

And one of the things I really like doing, this is a little secret for you, is when you have your whole prompt in there.

I always like to ask, are there any questions that you have before we get started?

This is.

That is going to help the AI think through the process and see is there any holes that I didn't think of.

So we're going to go ahead and start this and see what Claude comes up with.

Okay, so as you can see, it's coming through.

It's writing all the different questions that it has because these are things.

And this is really good.

If you have like your dossier or you have a one pager or whatever you have about your offer, if it has some holes in it, this is going to help figure out, okay, these are things that I still need to include.

Include.

I love having these documents about the offer because it makes it so much easier when you are creating any sort of content when you're using AI.

Also, as you write out these one pager or these dossiers, what it's going to do is it's going to help you one get clarity on your offer, but it also gives the AI your language.

So that way when you're writing a landing page and you're getting all the copy for all of that, it's going to sound just like you.

So if we look through this, this has a lot of different questions here.

So there's nine different questions that it asks.

So I'm going to go ahead and answer all of these questions.

Okay, so I went through, answered all those questions and I'm going to send that in.

I answered the questions very short.

But if there's any more information, really, I find the more information that you give, especially in answering the questions, the easier it's going to be for the AI to be able to take everything that you have given it and then create a landing page that is really awesome.

So as you can see, now that I've answered all of those questions, we're going through and now it's starting to think through, okay, what is our hook strategy?

What are the things that we want to start talking about?

So this is really working through and like I said, asking you the questions that you need to think through to in order to make your landing page convert really, really well.

So we can look through, here's all the things that still talking about is still going through.

All right, so now we can decide which one of these do we want to position for our hook?

Okay, so we're going to do option A.

Then we're going to see is it going to ask us any other questions as we're going through?

Because again, it's wanting to make sure that we are thinking through everything.

Okay, so it says it's going to build everything out.

It's going to create awareness, position the strategic business plan, use money left on the table.

Angle has a transformational story, builds urgency and maximize open loots.

Great, let's do it.

All right, so now what it's going to do is it's going to go through and is actually going to be building the landing page.

Now, as it builds the landing page, it does it in HTML code.

You can, if you are building any of these landing pages on a platform that accepts HTML code, makes it super easy.

You can just take it and add it right into whatever page builder that you're using.

If you're using something like go high level or anything like that, that has more of like a drag and drop page builder, that's totally fine.

That's what I use.

And so what I have, I have two screens and I have the AI version pulled up on one side and the other side I have whatever builder.

So if it's go high level or whatever you're using, you can have that on the other side and then you're just really recreating it.

This saves so much time, especially since once you have this all figured out and it's all built, then what it's going to do is it's going to speed up the time so much faster because you have it all built.

Now.

Next time that you want to do another offer, you just duplicate that page and then you can have Claude take that and redo it again for the next offer.

It's going to write out all the copy and everything for you that then all you have to do is take the copy and change the wording on it.

Makes things super, super easy.

This is going to save you so much time by going through it this way, because you're having someone build it all for you.

I think when it comes to building landing pages, I have been building landing pages and websites for almost 20 years now.

And in doing this, I.

Every time I sit down to build out a landing page, I look at it and I'm like, okay, I need a template, I need a structure.

Like, how are we going to put this all together, right?

And so this really helps to give you a visual version of what this could look like, what the wording is, and you can talk back and forth to it and change things and really optimize it for however it is that you want to optimize that before you actually build it.

Okay.

So it looks like it has built it all for us.

So let's take a look at it.

All right, look, this is beautiful.

So, right, you're sitting on hidden revenue that you can't even see.

That is a really good hook.

Then we can go through.

Here's the uncomfortable Truth.

So it builds all of this out.

You can see, this builds the landing page for you.

Here's the five structures for assessments.

Tactical book, your call, what's the investment?

So this goes through everything.

So if I am happy with that, if there's little things that you want to change or tweak, you can do that when you are creating the landing page.

But this is a super easy way to be able to get a structure and all the copy and everything that you need for a landing page.

And again, you can take any landing page anywhere out there on the Internet and you can take that framework and add it to your offer and what that is.

All right, so the next thing that I'm going to show you once you have this done, let's say that you want to then analyze a landing page that you already have.

You can do the same thing where you just are going to go to a new chat and I'm going to upload the landing page and then we're going to ask it to analyze it.

So here's the prompt.

I, instead of using the prompts of you are a world class whatever, I like to change it up a little bit and thank it for being whatever it is that I want it to do.

I find that I just get a little bit better questions and it like actually thinks through a little bit deeper if I do it that way.

So there's just one little tip for you.

So on this, I want to optimize this page.

So I'm asking it and saying that it's converting at whatever percent.

So for this example, this landing page is converting at 5% and I want it to convert at 15%.

So what suggestions does it have now?

We can have it go through.

It's probably going to ask me a lot of questions.

Okay, so it's giving us critical issues to fix.

So it's telling us this is something we need to fix, clarify above the fold, strengthen the social proof.

So it's giving us a ton of things that we can go through and then change.

All right, then it says, then it asks if it has, if we want any more specific recommendations, what we could do is we could have it rebuild the entire page for us.

Like yes, implement all of this and then show me on the landing page what that that would look like.

And then it will rebuild the whole page for you.

Not only can you use this for landing page frameworks that you already know are converting, you can take maybe some landing pages that aren't converting that well and you can use this to optimize it.

So this works both ways for creating brand new landing pages and also optimizing new landing pages.

So the three things that you need in order to accomplish this is first, you need go full page.

To take a picture of the landing page, you need a Dossier or A1 pager, anything about your offer.

It also helps too if you have any documentation about your avatar, their issues, their problems, anything like that.

If you have testimonials like start collecting all the things that you would need for a landing page and then you can either upload all of that into one chat and talk through it that way, or you can add it into a project.

I suggest doing a project if you have a paid cloud account, because then once you have the landing page done and now you're ready to move on to email sequences, you can then ask Claude to start writing all the email sequences and it already has all the information about that project.

So this works really, really well.

When you're creating offers is to put all the information about that offer inside a project and then anything that you need to create.

If you want to create a webinar, if you want to create landing pages, emails, if you want to create any specials around it, if you want to analyze the entire offer, all that information is there in a project and it makes it so much easier to go through and you don't have to keep uploading things every single time.

So I'm a huge fan of the cloud projects.

I would love to hear how this goes and even see examples of landing pages that you created.

Let me know in the comments if this was helpful for you and you want more tutorials like this.

And as always, I want you to keep thinking strategically.