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EP 210 Maximize Your Day: Creative Strategies for Time Management Success!

Feeling overworked? You might not be managing your time effectively. In this episode, Brooke Elder dives into practical time management strategies that can help you optimize your business while still prioritizing your family and personal vision. She emphasizes the importance of viewing time as a container, where setting goals and compressing timelines can actually boost productivity. Through techniques like time blocking and reducing context switching, Brooke provides actionable tips to streamline your workflow. Plus, she offers a free training resource to help you implement these strategies and achieve more in less time.

Struggling to find that sweet spot between work and personal life? Brooke Elder hosts an enlightening discussion centered on the often-overlooked topic of time management, especially for busy entrepreneurs. Her perspective shifts the narrative, urging listeners to consider time as a limited resource that, when managed correctly, can lead to greater productivity and a more balanced life. Elder’s insights challenge the common misconception that simply working harder will yield better results; she argues instead that efficiency is key. By compressing timelines and setting clear goals, individuals can unlock their potential and enhance their creativity, leading to a more fulfilling work experience.

The episode dives into the practicalities of time management, emphasizing the importance of strategies like time blocking. Elder differentiates between two types of individuals: those who thrive on detailed schedules and those who prefer a more flexible approach. Regardless of one’s style, the core principle remains the same: reducing context switching is vital for maintaining focus and efficiency. Elder advocates for grouping similar tasks, which not only minimizes distractions but also allows for deeper engagement with work. Her personal anecdotes and relatable examples resonate with listeners, making her advice actionable and relevant.

To further aid her audience, Elder introduces a special gift— a free training called the ‘Productivity Project’—designed to help implement these time management techniques. This resource serves as a stepping stone for listeners eager to refine their skills and take control of their schedules. By the end of the episode, Elder inspires a newfound appreciation for managing time wisely, encouraging her audience to embrace these strategies and ultimately reclaim their time, leading to a more productive and harmonious life.

Takeaways:

  • Time management is crucial for balancing work and personal life, yet many avoid fixing it.
  • Setting constraints on time can boost productivity and foster creative problem-solving.
  • Grouping similar tasks together minimizes context switching and enhances efficiency in work.
  • Utilizing time blocking allows you to prioritize family and work commitments effectively.
  • Implementing the Pomodoro technique helps maintain focus and gives essential breaks for productivity.
  • The right time management strategies can enable you to take on more clients successfully.

Links referenced in this episode:

Transcript
Brooke Elder:

Are you ready to dive deep into the strategies and mindset to help you optimize your business, prioritize your family, and stay true to your vision?

Brooke Elder:

Get ready to transform your life and business one episode at a time.

Brooke Elder:

This is the Align youe True north podcast and I'm your host, Brooke Elder.

Brooke Elder:

Do you want to know the real reason why you are feeling overworked?

Brooke Elder:

If is because you are probably not managing your time correctly.

Brooke Elder:

And one of the things that I get asked about a lot is around time management.

Brooke Elder:

How do you manage your time, especially when you have multiple clients that you're working for and you also want to have a life?

Brooke Elder:

Well, I'm going to show you today exactly how you can do that.

Brooke Elder:

And I also have a free gift for you.

Brooke Elder:

So stay to the end and I will tell you how you can get that free gift.

Brooke Elder:

So let's first talk about time management.

Brooke Elder:

This is one of those things that a lot of people all say that they have a problem with, but it's something that they don't really want to fix.

Brooke Elder:

It's really amazing to me.

Brooke Elder:

I've gone into lots of different, like Facebook groups and I've talked about what is the one thing that you struggle with the most in your business.

Brooke Elder:

And overwhelmingly the answers that I get is either finding clients or something to do with time management.

Brooke Elder:

And when I very first started in my business, I was like, oh, I'll just make a time management course and I'll put it out there and sell it.

Brooke Elder:

And no one bought it.

Brooke Elder:

This is something that people don't really want to fix, but it is something that is always there and it's something that we need.

Brooke Elder:

And so I'm going to go through today some of the things that you can do that are very simple that can help you and start helping you think differently when it comes to your time.

Brooke Elder:

First, when it comes to time, I want you to think about time as a container.

Brooke Elder:

And so you have so much time to get something done.

Brooke Elder:

And there's been tons of studies out there that say, like, if you give yourself five hours to get something done, it usually will take five hours, but if you give yourself three hours to get that same test done, you could actually get it done in three hours.

Brooke Elder:

And so when we start to compress our timeline down a little bit, we actually can get more done.

Brooke Elder:

We do better when we have some sort of constraint.

Brooke Elder:

And what really happens when we start setting goals?

Brooke Elder:

So this kind of goes into goal setting a little bit.

Brooke Elder:

But when we start setting goals and we start condensing the time.

Brooke Elder:

So either we have a really big goal, so we're going to accomplish something very, very big and that may take a little bit longer.

Brooke Elder:

So maybe it's like a three month goal or it could be a year long goal or a five year goal, but it's got to be a really, really big goal if it's going to have a long time frame or if it's not that big of a goal.

Brooke Elder:

But we can shorten the timeframe that adds those constraints.

Brooke Elder:

And when we have those constraints, what happens is there actually becomes a deficit between where we're at and what we think we can do and what we actually can do.

Brooke Elder:

So it's just like if you have ever worked out really, really hard and you know like you've done eight reps and you're like, I just can't do anymore, but you're like, I'm going to push myself and you actually can do two or three more reps.

Brooke Elder:

That's because our brains are saying this is our limit.

Brooke Elder:

Where our body is saying, no, we actually can go just a little bit further.

Brooke Elder:

And it's the same thing when it comes to doing tasks or anything like that.

Brooke Elder:

Because what happens is in that gap between what we think we can do and what we actually can do, that's where creativity then steps in.

Brooke Elder:

We start having more of these creative moments so we can problem solve faster.

Brooke Elder:

And this is when we get into flow.

Brooke Elder:

So if you've ever heard anyone talk about flow or you've experienced flow where like things just are happening and working and your ideas are coming in like it just like you're in this, this time of flow, right?

Brooke Elder:

And that is because you are working in that time.

Brooke Elder:

That, that gap between what you think you can do and what you actually can do, that's what creates this momentum.

Brooke Elder:

And so when it comes to time management and thinking about all these containers that we have, you want to start thinking about how can we start condensing some of the time that we have.

Brooke Elder:

And I'm going to give you some little hacks that's going to help you in this.

Brooke Elder:

So one of the things that I do is I like to do time blocking.

Brooke Elder:

Now there are two types of people.

Brooke Elder:

There are people who love to have like their time mapped out down to the minute.

Brooke Elder:

Most those kind of people who like you, you can say, okay, this hour I'm going to do this and then this hour I'm going to do this.

Brooke Elder:

You love that kind of STR structure.

Brooke Elder:

You are probably one of those operators and A lot of you are operators in this that are listening or watching this.

Brooke Elder:

And so that is probably going to be more like the way that you do your time mapping.

Brooke Elder:

But if you are more of on the visionary side and you don't like to have those constraints put on you, you want to be a little bit more free, you can do, still do time blocking, but I do blocks for those types of people.

Brooke Elder:

I'm someone that like I like to have each block mapped out for me.

Brooke Elder:

Like each hour mapped out.

Brooke Elder:

You could do a block of like four hours and give like some options of what to do during that time.

Brooke Elder:

So just so you know, you can either go like super granular on this or you can go a little bit more high level, just depending on what feels comfortable to you.

Brooke Elder:

And so what I like to do is I get just a blank week calendar and I look at it and the very first thing that I do is I'm going to block out all my family time because that is the most important thing to me.

Brooke Elder:

So I block out all like when I have to take my kids to their extracurricular activities that they're doing date night with my husband time for like we have movie night every week.

Brooke Elder:

And so I map that out and so I put all of those non negotiable times on my calendar.

Brooke Elder:

Then I look and see do I have any standing meetings.

Brooke Elder:

So I'll put in all those standing meetings that I have throughout the week.

Brooke Elder:

Then I can look at it and I can start seeing these chunks of time that are available.

Brooke Elder:

And so you can do this one of two ways.

Brooke Elder:

You can block out certain times for let's say Monday as I work on this client, Tuesdays, I work on this client.

Brooke Elder:

So you can break it up by client.

Brooke Elder:

But depending on how many clients you have and the kind of work you're doing, you may want to, instead of breaking it up by client, break it up by tasks.

Brooke Elder:

So what are you doing for them at those certain times?

Brooke Elder:

So let me give you an example of this and this will start making a little bit more sense.

Brooke Elder:

So when I'm looking at my time and the things that I need to do, I try to group similar things together because then you don't have what's called context switching.

Brooke Elder:

This is where let's say if you get distracted, if you have maybe you're a little add and so you're like working on a social media post and then you're like, oh, I should check my phone.

Brooke Elder:

And then you're like, oh it I now know I need to get back to this and you're writing that post, you're like, oh, my email just went off.

Brooke Elder:

I'm going to go check my email.

Brooke Elder:

And you check that and then you come back.

Brooke Elder:

This is context switching.

Brooke Elder:

Every time that you go from thinking about one thing to now thinking about a different thing, it actually takes you more time to come back to the original thing to actually finish that.

Brooke Elder:

So when you have all of this context switching going on, you're actually wasting time.

Brooke Elder:

And it may be 20 seconds here, 40 seconds there.

Brooke Elder:

Maybe it's like minute, two minute, all of that time adds up.

Brooke Elder:

So when you're doing your time blocking, you want to look at how can I reduce the amount of context switching?

Brooke Elder:

So if you are doing email marketing for a client and you have four clients that you're doing email marketing, I would schedule out a time that you could work all four of those clients, do all their emails all at once.

Brooke Elder:

Because even though, yes, you are switching between clients, you are still doing the same task.

Brooke Elder:

Now, if you have clients that are in, like, totally different industries, then that might be a little different.

Brooke Elder:

And that's why this is where you need to use your discernment of what works best for you.

Brooke Elder:

But I want you to, when you're putting your time blocks together, start thinking, how can I reduce the amount of context switching?

Brooke Elder:

And that's going to be putting similar clients together.

Brooke Elder:

Maybe, maybe you have like three clients that are coaches and then you have two clients that are doctors.

Brooke Elder:

So they're very different.

Brooke Elder:

So you can work on.

Brooke Elder:

Maybe in the mornings you do your coaches, and then in the afternoons then you work on the doctors.

Brooke Elder:

Okay.

Brooke Elder:

So you want to just put as many of the same kind of things together so you're not context switching as much.

Brooke Elder:

So one of the ways that I do this is I have, like, I break up my days by theme.

Brooke Elder:

So I have Mondays as my admin day.

Brooke Elder:

So all my admin tasks I do on that day.

Brooke Elder:

And then Tuesdays is my coaching and then my con, my content days.

Brooke Elder:

And so I will coach and then I will do all of my content on that day.

Brooke Elder:

And then Wednesdays is my marketing day.

Brooke Elder:

So anything that has to do with marketing, I do on that.

Brooke Elder:

So that way I'm staying in the same mindset through the whole thing.

Brooke Elder:

Everything that I'm doing now, marketing is a very big concept.

Brooke Elder:

And so I take that as marketing is one day, but then I break it up into, like, smaller things.

Brooke Elder:

So it could be working on funnels, it could be reaching out to people for joint venture opportunities.

Brooke Elder:

Or it could be talking with clients or talking with potential clients.

Brooke Elder:

Right.

Brooke Elder:

And so you can break those up.

Brooke Elder:

But I like having those same days because it just helps me to organize things a little bit better and it helps you to not get overwhelmed.

Brooke Elder:

And then this also will help you set boundaries with your clients.

Brooke Elder:

So if you are working on, let's say you're working on your client marketing, for example, you can say, okay, that's something that I work on every Wednesday for you.

Brooke Elder:

So if there's anything you need, you need to get it to me by Wednesday, so that way, or really by Tuesday so I can work on it on Wednesday.

Brooke Elder:

So this also helps with, with that communication with your clients.

Brooke Elder:

One other thing when it comes to looking at this and your time mapping and figuring all of this out is you don't want to give yourself big huge chunks of time.

Brooke Elder:

So let's say you don't want to like map out like six hours to do something or three hours to do something.

Brooke Elder:

One of the things that I like to recommend to people is called the Pomodoro technique.

Brooke Elder:

And so if you want to learn more about this, then there's lots of YouTube videos and stuff like that that walk you through like how to do this.

Brooke Elder:

There's also like, like Pomodoro dice that you can buy on Amazon that like you put it on your desk and it will keep time for you.

Brooke Elder:

But the whole thought of this is that every like 50 minutes or so that you're giving yourself a 10 minute break and so you're working on something, you're doing very deep focused work for that amount of time and then you give your brain a break and then you can go back in and you can do more focused time.

Brooke Elder:

And so this also gives you really good times to reset your brain.

Brooke Elder:

And so that way if you are going to be switching to something else, you're giving yourself that time.

Brooke Elder:

So when you were looking at our transitions in between our time blocks, you want to make sure that you have some time to transition.

Brooke Elder:

Don't just go from one thing to the next because we're still, that's still context switching.

Brooke Elder:

Right?

Brooke Elder:

We need to give our brains a little bit of a break.

Brooke Elder:

This is a good time to like go for a walk or it could be to go fill up your water bottle or you know, whatever it is that you do.

Brooke Elder:

Maybe it's like for one time block you are sitting and working.

Brooke Elder:

The next time block you're going to get up and maybe I have a treadmill that it goes under.

Brooke Elder:

My desk so I could walk while I'm working.

Brooke Elder:

And so that may maybe that's something that you want to do.

Brooke Elder:

So find different things to help with that transition.

Brooke Elder:

Because when we're actually switching from one thing to another, if we're changing our environment, even for just a little bit, even if it's just like you walk into the living room and then you come back to your desk or whatever it is, when you change environments and then come back, it helps our brain to transition better.

Brooke Elder:

And so when we are switching contexts, it makes it much easier for us to dive right in and get right to work.

Brooke Elder:

So these are just a few little steps as you're putting together your time management to help you be more productive.

Brooke Elder:

And it also will help you to be able to take on more clients if that is something that you're looking for.

Brooke Elder:

Now I have a special gift for everybody today.

Brooke Elder:

So if you go to brookee18.sg-host.com productivity I have a free training for you called the Productivity Project.

Brooke Elder:

And this is going to walk you through exactly what I just showed or I talked to you about about of how do you set up this time blocking?

Brooke Elder:

What does that look like?

Brooke Elder:

But then we're going to dive into looking at the things you're doing.

Brooke Elder:

How is, is this something that you want to keep?

Brooke Elder:

Do you need to delegate something?

Brooke Elder:

It's going to help you through that.

Brooke Elder:

It's going to walk you through how to set up a 90 day game plan.

Brooke Elder:

So it's time blocking.

Brooke Elder:

Yes.

Brooke Elder:

So your time management, but it's also to help you in goal setting.

Brooke Elder:

So you get that for free.

Brooke Elder:

All you need to do is go to brookee18.sg-host.com productivity and it get you that for free.

Brooke Elder:

I am so excited for you to start diving into this and figuring out how you can get more done in less time.

Brooke Elder:

Because without all that context switching you can get so much more done.

Brooke Elder:

It actually saves you about 30% if you aren't doing this context switching.

Brooke Elder:

So it's just think about giving yourself 30% more time.

Brooke Elder:

That's what this is going to do for.

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