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Strategic Operations Crew

Welcome to our directory of Operations Professionals. Below you will find a list of our recommended students that you can contact directly. Our directory is split into 3 categories:

  1. Strategic: those that have been trained as a Strategic Partner / Operations Director
  2. Manager: those who are trained on how to manage processes and systems.
  3. Implementors: those who are trained on how to implement processes.
Alternatively, you can have us match you with our best candidates.

Lorraine Watson

Hello!

Lorraine Watson

Operations Director

English
Alberta, Canada
Operations Director, Strategic Partner, Hiring Specialist, Business Process Specialist

Connect:

I'm Here to Help

Expert Overview

I work with SMBs and professionals who have successfully grown beyond start-up but can’t get to the next level or secretly want to blow up their business (or both). Work follows you home every night and your family has stopped asking how business is going. You've exhausted the obvious solutions so-called experts recommend — hiring more people, ramping up marketing, and launching more offers only to find yourself working longer hours, and feeling even more overwhelmed. You envisioned making a difference, not being stuck running a business.
You’ve reached a critical point all businesses face. What got you here won’t get you there. Changing how your business operates is the key to unlocking the impact your business can achieve. “Experimentation” and “intuitive management” need to give way to data-informed strategic systems and processes that are repeatable, measured, and aligned with your vision, mission, and values.
My goal is to transform this tipping point into your breakthrough moment. As your strategic partner, I tame the chaos of operations and pull together the scattered pieces you see, fill in the gaps, and create cohesive systems to make your vision work. This opens the way for you to reconnect with the deeper purpose of why you started the business and focus on what truly matters.

How I Support You

Working together, you'll transform from constantly putting out fires to doing the work you love doing. You'll implement systems that bridge the gap between managing in the moment and solid operations, moving your business forward without being responsible for every minute decision. Daily overwhelm will give way to strategic clarity as you regain the freedom to focus on making your vision a reality rather than administration. Perhaps most importantly, you'll rediscover the joy that initially inspired your business, supported by operations and systems that amplify your impact instead of limiting it.

What industries do you serve or what is your niche?:

I specialize in partnering with professional services (eg. dentists, chiropractors, naturopaths, veterinarians, etc), pet brands, and other purpose-driven businesses leveling up to make an even greater positive impact.

Skills and Training

CORE EXPERTISE

  • Strategic Operations Development: tailored frameworks for strong systems
  • Business Systems Integration: cohesive operational support and administration
  • Project Management: guided change for smooth transformations
  • Strategic Measurement and Data: focus on what matters for growth

ADVANCED QUALIFICATIONS

  • Certified Director of Operations: tailored strategy-focused operations 
  • Strategic Business Partner: operations designed for mission fulfillment and sustainability
  • Business Process Design: quality enhancing systems reducing owner dependency
  • Digital Systems Alignment: online presence authentically extends core operations

LEADERSHIP APPROACH

  • Mission-Aligned Systems Thinking: strengthen core values throughout growth
  • Strategic Pattern Recognition: target root causes beyond surface symptoms
  • Cross-Functional Integration: advance business with non-siloed operations 

Online Tools & Systems

STRATEGIC VISIBILITY

  • Highlight Hidden Patterns: reveal insights previously not seen
  • Mission-Critical Measurement: implement frameworks focused on what truly matters
  • Decision Clarity: establish dashboards to guide confident choices
  • Customer Journey Mapping: analyze client experience gaps and operational friction

 

OPERATIONAL EFFICIENCY

  • Strategic Automation: target effective process automation 
  • Systems Integration: reduce administrative frustrations with connected systems
  • Streamline Communication: establish clear team and client systems independent of founder
  • Clear Frameworks: document processes for consistent operations

 

MISSION ALIGNMENT

  • Values-Based Systems: create tailored systems for your approach
  • Knowledge Extraction: transform founder expertise to consistent processes
  • Quality Assurance: maintain quality and standards without continual founder intervention
  • Client Experience: ensure all touch points represent your mission

 

SUSTAINABLE GROWTH

  • Friction Identification: identify points of operational drag